Daily Brightening UV Protector SPF50+

A broad-spectrum mineral UV filter that is also soothing.

A common chemical UVB filter (octinoxate) permitted up to 10% in EU and 7.5% in US sunscreens, with confirmed endocrine activity at high doses per 2025 SCCS opinion.

A gold-standard humectant that draws water into the skin.

A brightening active particularly effective on stubborn pigmentation.

A modern broad-spectrum chemical UV filter that absorbs across UVA and UVB and helps stabilize other filters.

A modern, highly photostable chemical UV filter offering strong UVB protection in broad-spectrum sunscreens.

A polypropylene glycol polymer (17-unit chain) used as a humectant and co-solvent in cosmetics. Lighter and less viscous than glycerin; often combined with it in Japanese toners.

An AHA most often used in small amounts to adjust pH.

A synthetic phenolic antioxidant that prevents oxidation of oils and fats in cosmetic formulas, used at very low concentrations.

Vitamin E; a lipid-soluble antioxidant that also conditions skin.

A naturally occurring cyclohexane polyol (commonly myo-inositol) found in cell membranes, used in cosmetics as a humectant and skin-conditioning agent.

An ether derivative of L-ascorbic acid in which the 3-OH position is protected by an ethyl group, making it stable in water-based formulas. Converts to Vitamin C inside skin cells. Used widely in Japanese brightening products (Shiseido, Elixir) as a quasi-drug-adjacent brightening active.

Extract from the leaves of Prunus speciosa (Oshima cherry), a wild Japanese cherry tree. Contains phenolic acids and flavonoids with antioxidant properties. Frequently used in Shiseido's brightening lines alongside other Japanese botanicals.

An extract from olive (Olea europaea) leaves, rich in oleuropein, hydroxytyrosol, and flavonoids. Provides potent antioxidant, anti-inflammatory, and mild antimicrobial benefits in skincare.

A polyphenol-rich antioxidant that also calms skin.

An acetylated form of sodium hyaluronate with enhanced surface-binding properties that provides long-lasting, film-forming hydration.

An extract from the root of Potentilla erecta (tormentil), rich in ellagitannins, catechins, and flavonoids. Provides antioxidant, soothing, and astringent benefits for sensitive skin care.

A filtrate of the ferment lysate of Saccharomyces yeast, rich in bioactive amino acids, peptides, vitamins, and organic acids that condition skin and support barrier function.

A naturally occurring amino acid that acts as a humectant and supports the skin's own moisture-retention system.

A hydrolysate of conchiolin, the structural protein from pearl/nacre (Pinctada spp.). Used in luxury Japanese skincare for its moisturising, conditioning, and film-forming properties.

Aqueous extract from watercress (Nasturtium officinale) leaves and stems. Rich in glucosinolates, vitamins, and minerals. Used in Shiseido and Elixir formulas for its antioxidant and mild skin-conditioning properties.

An extract from Japanese mugwort (Artemisia princeps) leaves, known as yomogi in Japan. Rich in flavonoids, chlorogenic acid, and terpenoids; used in Japanese skincare for soothing, antioxidant, and anti-inflammatory properties.

A water-soluble form of collagen that hydrates and forms a smoothing film on the skin's surface.

An extract from the fruit of Rosa roxburghii (Roxburgh rose / chestnut rose), one of the highest natural sources of vitamin C, used in cosmetics for its outstanding antioxidant and brightening properties.

Job's Tears (hatomugi) seed extract, a staple J-beauty botanical valued for calming, hydrating and mild brightening effects on dull or rough skin.